Joanne Ruff, BACP
15 years in practice
Joanne Ruff is a counsellor with 15 years of experience based in the United Kingdom.
License and registration
- BACP
- 103692 · expires June 2026
- Years in practice
- 15
- Languages
- English
Details are as listed on the therapist's public professional profile. You can check the registration with the body that granted it.
About Joanne
Joanne Ruff is a counsellor with 15 years of experience based in the United Kingdom. She holds BACP registration and offers compassionate support for people feeling overwhelmed by stress, anxiety, depression, grief or low self-esteem. She keeps sessions straightforward and person-centred.
Joanne aims to make it easy to talk about difficult feelings and painful memories without judgment. She listens for what matters most to each person and helps them find practical steps forward.
Background and approach
Her approach draws on attachment-based ideas and client-centred work. These methods focus on understanding patterns in relationships and building a stronger sense of self. Joanne also uses EMDR to help process traumatic memories when appropriate and agreed with the client.
Joanne has helped people with a wide range of issues related to trauma, loss and long-term stress. She also supports those coping with chronic illness, caregiver strain, body image concerns and relationship patterns that cause repeated pain. Her practice is flexible to match different needs.
Sessions are offered in English and Joanne sees clients from the UK and internationally. She encourages people to take small, achievable steps and works collaboratively to set goals that fit each person's life and situation.
Focus areas and approaches
Everything Joanne lists on their public professional profile, in their own terms.
- Stress, Anxiety
- Trauma and abuse
- Grief
- Self esteem
- Depression
- Abandonment
- Aging and geriatric issues
- Antisocial personality
- Attachment issues
- Avoidant personality
- Body image
- Caregiver issues and stress
- Chronic pain, illness, and disability
- Codependency
- Commitment issues
- Communication problems
- Control issues
- Coping with natural or human-caused disaster
- Dependent personality
- Dissociation
- Divorce and separation
- Domestic violence
- Drug and alcohol addiction
- Emptiness
- Family problems
- Forgiveness
- Guilt and shame
- Hoarding
- Impulsivity
- Intellectual disability
- Isolation / loneliness
- Jealousy
- Life purpose
- Men's issues
- Midlife crisis
- Veteran and Armed Forces Issues
- Mood disorders
- Narcissism
- Obsessions, compulsions, and OCD
- Panic disorder and panic attacks
- Paranoia
- Personality disorders
- Phobias
- Post-traumatic stress
- Prejudice and discrimination
- Process addiction (porn, exercise, gambling)
- Seasonal Affective Disorder (SAD)
- Self-harm
- Self-love
- Sex addiction
- Sexual assault and abuse
- Sexual dysfunction
- Sexuality
- Smoking / vaping cessation
- Social anxiety and phobia
- Traumatic brain injury
- Women's issues
- Workplace issues
- Young adult issues
Approaches Joanne names
Naming an approach is not evidence of training in it. This directory copies what each therapist lists and does not check training records.
Online support
How therapeutic approaches work online
Joanne draws on attachment-based therapy, client-centred therapy and EMDR to help people make sense of painful experiences. Attachment-based work looks at patterns in relationships and how early experiences shape current feelings and reactions, which can help with anxiety and repeated relationship problems. Client-centred therapy focuses on listening without judgement and helping people find their own solutions, useful for low mood, self-esteem and general stress. EMDR is offered as a way to process traumatic memories when the client and therapist agree it may be helpful.Choosing the best approach is a joint process. Joanne discusses goals and preferences at the start and adapts methods as therapy progresses. She works with each person to decide what feels useful and practical rather than imposing a single model.
Online sessions are available by video call, phone, live chat or text-based messaging to fit different lives and needs. Video calls allow face-to-face conversation and visual cues, phone sessions can be easier when bandwidth is limited, live chat suits shorter check-ins and text messaging supports ongoing reflection between meetings. These options make it easier to fit therapy around work, caring duties or travel while keeping the therapeutic focus intact.
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Questions people ask
What kinds of problems does Joanne help with?
Joanne helps people dealing with stress, anxiety, depression, grief and low self-esteem. She also works with a range of related concerns such as trauma and abuse, attachment issues, chronic pain and caregiver stress.
How would you describe her therapeutic style?
Her work is client-centred and based on attachment principles, creating space to talk and be heard. She also uses EMDR when processing traumatic memories is needed and suitable.
How much experience does she have?
Joanne has 15 years of professional experience working in counselling roles. That background includes supporting people through trauma, grief and long-term stress.
What are Joanne's credentials and where is she based?
She is registered with BACP, the British Association for Counselling and Psychotherapy, and is based in the United Kingdom.
Can I see her if I'm outside the UK?
Sessions are offered to international clients and are conducted in English.
What session formats are available?
Joanne offers video calls, phone sessions, live chat and text-based messaging to fit different needs and schedules.
How much do sessions cost?
Cost varies with location and therapist availability; sessions use a subscription that can be cancelled at any time.
What steps do I take to begin working with her?
Start by selecting the Start Therapy button and completing a short matching questionnaire. You can then schedule sessions according to the therapist's availability.
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